Nextcc goes to 2015 Winter Marketing Educators’ Conference

We are excited to announce that the Research Center for Digital Business will attend the 2015 Winter Marketing Educators’ Conference. This worlds most important conference for Marketing Research is hosted by the American Marketing Association and will take place from Februar 13 – 15, 2015 in San Antonio, USA.

The Research Center for Digital Business will be represented by Alexander Rossmann and Gerald Stei.

We will present the latest research paper titled “Social Media Usage in Business-to-Business Sales: Conceptualization, Antecedents, and Outcomes”.

This paper was created with our Research Partner Kumar Rakesh Ranjan from the Indian Institute of Management Tiruchirapalli.

We are looking forward to seeing you in San Antonio!


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