Research is at the center of what we do at Next Corporate Communication. Our research process revolves around specific projects. Each project has a statement of work, period of performance, deliverables, and an academic project director.
We focus our research on how disruptive trends can be used by organizations. The research we conduct results in a variety of outputs, ranging from journal articles, formal reports and books to presentations and speeches. Our responsibility is to conduct work that is both academically rigorous but also relevant to industry. Below we delineate some core projects that have the potential to significantly impact digital business and social media during the next years.
Keywords: Digital Business, Strategy, Success, ROI, Intercultural Differences
Keywords: Customer Service, Social Media, Word of Mouth, Customer Loyalty, Customer Satisfaction, Service Interaction, Service Capabilitites
Keywords: Word of Mouth (WOM), Communication, Co-Creation, WOM Strategies, WOM Generation, WOM Consumption, ROI Measurement
Keywords: Big Data, Social Media, CRM, Data Integration, Privacy, CRM Strategies, CRM Systems
Keywords: Enterprise Social Network, Social Software, Vitalization, Use Cases
Keywords: Innovation, Management, Open Source, Crowdsourcing
Keywords: Social Media, Strategy, SMB, Value Generation, Synergies, Operating Models