RESEARCH AGENDA

Research is at the center of what we do at Next Corporate Communication. Our research process revolves around specific projects. Each project has a statement of work, period of performance, deliverables, and an academic project director.

We focus our research on how disruptive trends can be used by organizations. The research we conduct results in a variety of outputs, ranging from journal articles, formal reports and books to presentations and speeches. Our responsibility is to conduct work that is both academically rigorous but also relevant to industry. Below we delineate some core projects that have the potential to significantly impact digital business and social media during the next years.

Digital Business Strategies that Really Work
Shaping the Customer Service Experience
Word of Mouth Marketing
Big Data and Social Customer Relationship Management
Vitalizing the Enterprise Social Network
Open Innovation Management
Social Media Strategies for Small- and Medium-Sized Businesses