“70% of Fortune 1.000 companies will be replaced in the next few years.
40% of the Fortune 500 companies in 2000 were no longer there in 2010”.
– Edward E. Lauder, Built For Change

Next Corporate Communication is a partnership between research institutions and business partners in order to shape the digital transformation. We live in an era of disruptive change – a time when technology and society are evolving faster than the ability of many organizations to adapt. But digital business is part and parcel of today’s modern corporation. Our mission is to conduct research that is both academically rigorous – but also relevant to business.

Disruptive technologies affect customer behavior and decision-making. How should corporations react? Most organizations are open to adaptation if there’s a case made for it and a path outlined to safely navigate change. But without a vision and a clear strategy, businesses will always miss the true opportunity. Together with a global research network, we support corporations during their navigation trough digital transformation.

 “It is not the strongest of the species that survives, nor the most intelligent.
It is the one most adaptable to change.”
– Charles Darwin