Martin is founder of The Strategy Web™, founder of Lancalot, and was co-founder of silicon.de, one of first B2B IT decision maker communities including WebTV (sold to CBS in 2006). He invented the Social Business strategy model Community Centric Strategy and was founder of the business blog digitalstrategie.com. Apart from that, he publishes guest posts at different popular sources like @ socialmediatoday and @ netzwertig.
Furthermore, Martin is a trainer, keynote speaker and experienced moderator (i.e. dmexco Conference). His topics of expertise are web strategy, social business strategy, social media strategy, digital brand management, media and advertising strategy.