New research paper focusses on Service Interaction Quality

We are happy to announce that the renowned Journal of Services Marketing recently released a research paper from the Research Lab for Digital Business. This study was written by Alexander Rossmann from Herman Hollerith Center, and Kumar Rakesh Ranjan and Praveen …Continue reading


Nextcc goes to 2015 Winter Marketing Educators’ Conference

We are excited to announce that the Research Center for Digital Business will attend the 2015 Winter Marketing Educators’ Conference. This worlds most important conference for Marketing Research is hosted by the American Marketing Association and will take place from …Continue reading


Harvard Researcher Misiek Piskorski at nextcc14

We are proud to announce that Prof. Mikołaj Jan Piskorski from Harvard Business School will keynote at nextcc14 conference in Stuttgart. Mikołaj Jan Piskorski, who often goes by Misiek, is an Associate Professor of Business Administration and Richard Hodgson Fellow in the …Continue reading